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<channel>
	<title>ChiroStraightTalk.com</title>
	
	<link>http://www.chirostraighttalk.com</link>
	<description>Straight Talk about the Art, Business, Philosophy and Science of Chiropractic</description>
	<pubDate>Tue, 23 Dec 2008 23:03:08 +0000</pubDate>
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		<itunes:subtitle>Straight Talk about the Art, Business, Philosophy and Science of Chiropractic</itunes:subtitle>
		<itunes:summary>Straight Talk about the Art, Business, Philosophy and Science of Chiropractic</itunes:summary>
		<itunes:author>ChiroStraightTalk.com</itunes:author>
		


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		<title>Case Average Management</title>
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		<comments>http://www.chirostraighttalk.com/2008/12/23/case-average-management/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 22:57:25 +0000</pubDate>
		<dc:creator>drmac</dc:creator>
		
		<category><![CDATA[Popular Podcasts]]></category>

		<category><![CDATA[Roundtable Discussions]]></category>

		<category><![CDATA[Business Details]]></category>

		<guid isPermaLink="false">http://www.chirostraighttalk.com/?p=55</guid>
		<description><![CDATA[Join the minds of Tom Owen, AMC President, and Dr. Todd Osborne, AMC Vice-president, as they discuss the importance of case average management.
Also, as an added BONUS, listen in on a patient&#8217;s testimonial as she shares with Tom Owen and Dr. Todd Osborne the power of chiropractic through the Atlas Orthogonal technique.
In closing, comments are [...]]]></description>
			<content:encoded><![CDATA[<p>Join the minds of Tom Owen, <a href="http://amcfamily.com" target="_blank">AMC</a> President, and Dr. Todd Osborne, <a href="http://amcfamily.com" target="_blank">AMC</a> Vice-president, as they discuss the importance of case average management.</p>
<p>Also, as an added BONUS, listen in on a patient&#8217;s testimonial as she shares with Tom Owen and Dr. Todd Osborne the power of chiropractic through the Atlas Orthogonal technique.</p>
<p>In closing, comments are always welcomed and can be added by clicking on the “COMMENTS” link below.</p>
<p>Also, don’t forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!</p>
<p></p>
<div class="feedflare">
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<itunes:duration>19:18</itunes:duration>
		<itunes:subtitle>Join the minds of Tom Owen, AMC President, and Dr. Todd Osborne, AMC Vice-president, as they discuss the importance of case average management.

Also, as an ...</itunes:subtitle>
		<itunes:summary>Join the minds of Tom Owen, AMC President, and Dr. Todd Osborne, AMC Vice-president, as they discuss the importance of case average management.

Also, as an added BONUS, listen in on a patient's testimonial as she shares with Tom Owen and Dr. Todd Osborne the power of chiropractic through the Atlas Orthogonal technique.

In closing, comments are always welcomed and can be added by clicking on the ldquo;COMMENTSrdquo; link below.

Also, donrsquo;t forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!

</itunes:summary>
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		<itunes:author>ChiroStraightTalk.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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		<item>
		<title>Success In Your Daily Routine - Part 2</title>
		<link>http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~3/481752848/</link>
		<comments>http://www.chirostraighttalk.com/2008/12/11/success-in-your-daily-routine-part-2/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 15:27:48 +0000</pubDate>
		<dc:creator>drmac</dc:creator>
		
		<category><![CDATA[Popular Podcasts]]></category>

		<category><![CDATA[Roundtable Discussions]]></category>

		<category><![CDATA[Daily Routine]]></category>

		<guid isPermaLink="false">http://www.chirostraighttalk.com/?p=54</guid>
		<description><![CDATA[In this podcast, join AMC President, Tom Owen III, and AMC Vice-president, Dr. Todd Osborne, as they continue their discussion on the importance of having a consistent daily routine.

As a bonus, listen in on the continuation of a roundtable discussion with Dr. Joe Donofrio, Dean of Clinical Sciences, Technique Department Chairman at Sherman College of [...]]]></description>
			<content:encoded><![CDATA[<p>In this podcast, join <a href="http://www.amcfamily.com" target="_blank">AMC</a> President, Tom Owen III, and <a href="http://www.amcfamily.com" target="_blank">AMC</a> Vice-president, Dr. Todd Osborne, as they continue their discussion on the importance of having a consistent daily routine.</p>
<p><span id="more-54"></span><br />
As a bonus, listen in on the continuation of a roundtable discussion with <a href="http://www.linkedin.com/pub/b/312/5b0" target="_blank">Dr. Joe Donofrio</a>, Dean of Clinical Sciences, Technique Department Chairman at <a href="http://www.sherman.edu/edu/default.asp" target="_blank">Sherman College of Straight Chiropractic</a>.</p>
<p>In closing, comments are always welcomed and can be added by clicking on the “COMMENTS” link below.</p>
<p>Also, don’t forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!</p>
<p></p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=W90QO"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=W90QO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=b0HtO"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=b0HtO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=uAWqo"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=uAWqo" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=17x2O"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=17x2O" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=C3fFo"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=C3fFo" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=wp2tO"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=wp2tO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=0BdWO"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=0BdWO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=x1W3o"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=x1W3o" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=0keaO"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=0keaO" border="0"></img></a>
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<itunes:duration>44:33</itunes:duration>
		<itunes:subtitle>In this podcast, join AMC President, Tom Owen III, and AMC Vice-president, Dr. Todd Osborne, as they continue their discussion on the importance of having ...</itunes:subtitle>
		<itunes:summary>In this podcast, join AMC President, Tom Owen III, and AMC Vice-president, Dr. Todd Osborne, as they continue their discussion on the importance of having a consistent daily routine.


As a bonus, listen in on the continuation of a roundtable discussion with Dr. Joe Donofrio, Dean of Clinical Sciences, Technique Department Chairman at Sherman College of Straight Chiropractic.

In closing, comments are always welcomed and can be added by clicking on the ldquo;COMMENTSrdquo; link below.

Also, donrsquo;t forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!


</itunes:summary>
		<itunes:keywords>Popular,Podcasts,,Roundtable,Discussions</itunes:keywords>
		<itunes:author>ChiroStraightTalk.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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		<item>
		<title>Success In Your Daily Routine</title>
		<link>http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~3/456488409/</link>
		<comments>http://www.chirostraighttalk.com/2008/11/17/success-in-your-daily-routine/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 22:32:14 +0000</pubDate>
		<dc:creator>drmac</dc:creator>
		
		<category><![CDATA[Popular Podcasts]]></category>

		<category><![CDATA[Roundtable Discussions]]></category>

		<category><![CDATA[Daily Routine]]></category>

		<guid isPermaLink="false">http://www.chirostraighttalk.com/?p=51</guid>
		<description><![CDATA[Do you realize that how a day starts is how it goes?
Any effective leader will tell you that having a scheduled daily routine is the key to unlocking success in your life. It will produce consistency and balance in every area of your life.

In this podcast, join AMC President, Tom Owen III, and AMC Vice-president, [...]]]></description>
			<content:encoded><![CDATA[<p>Do you realize that how a day starts is how it goes?</p>
<p>Any effective leader will tell you that having a scheduled daily routine is the key to unlocking success in your life. It will produce consistency and balance in every area of your life.</p>
<p><span id="more-51"></span></p>
<p>In this podcast, join <a href="http://www.amcfamily.com" target="_blank">AMC</a> President, Tom Owen III, and <a href="http://www.amcfamily.com" target="_blank">AMC</a> Vice-president, Dr. Todd Osborne, as they discuss this valuable topic.</p>
<p>As a bonus, listen in on a roundtable discussion with <a href="http://www.linkedin.com/pub/b/312/5b0" target="_blank">Dr. Joe Donofrio</a>, Dean of Clinical Sciences, Technique Department Chairman at <a href="http://www.sherman.edu/edu/default.asp" target="_blank">Sherman College of Straight Chiropractic</a>.</p>
<p>In closing, comments are always welcomed and can be added by clicking on the “COMMENTS” link below.</p>
<p>Also, don’t forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!</p>
<p></p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=BRPKN"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=BRPKN" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=zUgNN"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=zUgNN" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=ju7pn"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=ju7pn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=wIC8N"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=wIC8N" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=GrY9n"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=GrY9n" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=OCWWN"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=OCWWN" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=9XoWN"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=9XoWN" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=Sy5Pn"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=Sy5Pn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=Xfb1N"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=Xfb1N" border="0"></img></a>
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			<wfw:commentRss>http://www.chirostraighttalk.com/2008/11/17/success-in-your-daily-routine/feed/</wfw:commentRss>
			
<itunes:duration>42:09</itunes:duration>
		<itunes:subtitle>Do you realize that how a day starts is how it goes?

Any effective leader will tell you that having a scheduled daily routine is the ...</itunes:subtitle>
		<itunes:summary>Do you realize that how a day starts is how it goes?

Any effective leader will tell you that having a scheduled daily routine is the key to unlocking success in your life. It will produce consistency and balance in every area of your life.



In this podcast, join AMC President, Tom Owen III, and AMC Vice-president, Dr. Todd Osborne, as they discuss this valuable topic.

As a bonus, listen in on a roundtable discussion with Dr. Joe Donofrio,nbsp;Dean of Clinical Sciences, Technique Department Chairman at Sherman College of Straight Chiropractic.

In closing,nbsp;comments are always welcomed and can be added by clicking on the ldquo;COMMENTSrdquo; link below.

Also,nbsp;donrsquo;t forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!

</itunes:summary>
		<itunes:keywords>Popular,Podcasts,,Roundtable,Discussions</itunes:keywords>
		<itunes:author>ChiroStraightTalk.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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		<item>
		<title>People Go Where People Go</title>
		<link>http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~3/435926191/</link>
		<comments>http://www.chirostraighttalk.com/2008/10/29/people-go-where-people-go/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 15:15:29 +0000</pubDate>
		<dc:creator>drmac</dc:creator>
		
		<category><![CDATA[Popular Podcasts]]></category>

		<category><![CDATA[Roundtable Discussions]]></category>

		<category><![CDATA[Business Principles]]></category>

		<guid isPermaLink="false">http://www.chirostraighttalk.com/?p=50</guid>
		<description><![CDATA[People go where people go because people go where people go is a PRINCIPLE. If it is a principle, then it will be alive and well in all successful businesses.   
In this podcast, join AMC President, Tom Owen III, and AMC Vice-president, Dr. Todd Osborne, as they discuss the relevance of this principle in a chiropractic office.
Some of the topics addressed [...]]]></description>
			<content:encoded><![CDATA[<div>People go where people go because people go where people go is a PRINCIPLE. If it is a principle, then it will be alive and well in all successful businesses.   </p>
<p>In this podcast, join <a href="http://www.amcfamily.com/" target="_blank">AMC</a> President, Tom Owen III, and <a href="http://www.amcfamily.com/" target="_blank">AMC</a> Vice-president, Dr. Todd Osborne, as they discuss the relevance of this principle in a chiropractic office.</p>
<p>Some of the topics addressed include but are not limited to the following:</p>
<p>1. How to create an atmosphere of success in your office.<br />
2. How efficiency impacts the success of your practice.<br />
3. How cluster booking benefits your practice.<br />
4. Learn what is the control mechanism of your practice.<br />
5. Understand the depth of this principle.</p>
<p>As an added bonus, listen to the continuation of a roundtable discussion with <a href="http://www.atlasorthogonality.com/PhysiciansSite/PhysHtml/MattSweatCV.htm" target="_blank">Dr. Matt Sweat</a>, the son of Dr. Roy Sweat, Founder, Pioneer and Developer of the Atlas Orthogonal Chiropractic Program. It is another episode you DO NOT want to miss!</p>
<p>In closing, comments are always welcomed and can be added by clicking on the “COMMENTS” link below.</p>
<p>Also, don’t forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!</p>
<p></p></div>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=vENJM"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=vENJM" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=IHqDM"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=IHqDM" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=ZOanm"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=ZOanm" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=vHduM"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=vHduM" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=7jq2m"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=7jq2m" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=Ml63M"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=Ml63M" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=x0yZM"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=x0yZM" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=LYvGm"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=LYvGm" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=XUNvM"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=XUNvM" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~4/435926191" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.chirostraighttalk.com/2008/10/29/people-go-where-people-go/feed/</wfw:commentRss>
			
<itunes:duration>30:05</itunes:duration>
		<itunes:subtitle>People go where people go because people go where people go is a PRINCIPLE. If it is a principle, then it will be alive and ...</itunes:subtitle>
		<itunes:summary>People go where people go because people go where people go is a PRINCIPLE. If it is a principle, then it will be alive and well in all successful businesses.nbsp;nbsp;nbsp;

In this podcast, joinnbsp;AMCnbsp;President, Tom Owen III, andnbsp;AMCnbsp;Vice-president, Dr. Todd Osborne, as theynbsp;discuss the relevance of this principle in a chiropractic office.

Some of the topics addressed include but are not limited to the following:

1. How to create an atmosphere of success in your office.
2. How efficiency impacts the success of your practice.
3. How cluster booking benefits your practice.
4. Learn what is the control mechanism of your practice.
5. Understand the depth of this principle.

As an added bonus, listen to the continuation of a roundtable discussion withnbsp;Dr. Matt Sweat, the son of Dr. Roy Sweat, Founder, Pioneer and Developer of the Atlas Orthogonal Chiropractic Program. It is another episode you DO NOT want to miss!

In closing,nbsp;comments are always welcomed and can be added by clicking on the ldquo;COMMENTSrdquo; link below.

Also,nbsp;donrsquo;t forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!

</itunes:summary>
		<itunes:keywords>Popular,Podcasts,,Roundtable,Discussions</itunes:keywords>
		<itunes:author>ChiroStraightTalk.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~5/435926192/Episode-7-People-Go-Where-People-Go.mp3" fileSize="36094800" type="audio/mpeg" /><feedburner:origLink>http://www.chirostraighttalk.com/2008/10/29/people-go-where-people-go/</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~5/435926192/Episode-7-People-Go-Where-People-Go.mp3" length="36094800" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.chirostraighttalk.com/podpress_trac/feed/50/0/Episode-7-People-Go-Where-People-Go.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>X-Ray Discount Barriers</title>
		<link>http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~3/409890380/</link>
		<comments>http://www.chirostraighttalk.com/2008/10/02/x-ray-discount-barriers/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 03:41:31 +0000</pubDate>
		<dc:creator>drmac</dc:creator>
		
		<category><![CDATA[Popular Podcasts]]></category>

		<category><![CDATA[Roundtable Discussions]]></category>

		<category><![CDATA[Discounted Marketing]]></category>

		<guid isPermaLink="false">http://www.chirostraighttalk.com/?p=49</guid>
		<description><![CDATA[In this podcast, join AMC President, Tom Owen III, and AMC Vice-president, Dr. Todd Osborne, as they expose the barriers that limit doctors from utilizing discounted marketing.
Some of the topics addressed include but are not limited to the following:

1. How discounted x-rays tear down the barrier for a new patient to walk through your doors.
2. The reason why more [...]]]></description>
			<content:encoded><![CDATA[<p>In this podcast, join <a href="http://www.amcfamily.com/" target="_blank">AMC</a> President, Tom Owen III, and <a href="http://www.amcfamily.com/" target="_blank">AMC</a> Vice-president, Dr. Todd Osborne, as they expose the barriers that limit doctors from utilizing discounted marketing.</p>
<p>Some of the topics addressed include but are not limited to the following:</p>
<p><span id="more-49"></span></p>
<p>1. How discounted x-rays tear down the barrier for a new patient to walk through your doors.<br />
2. The reason why more prospects will respond to discounted marketing.<br />
3. The reason why discounted services do not produce a financial loss when the right office procedures are utilized.<br />
4. What the true conflict is with doctors in regards to discounted services.</p>
<p>As an added bonus, listen to a roundtable discussion with <a href="http://www.atlasorthogonality.com/PhysiciansSite/PhysHtml/MattSweatCV.htm" target="_blank">Dr. Matt Sweat</a>, the son of Dr. Roy Sweat, Founder, Pioneer and Developer of the Atlas Orthogonal Chiropractic Program. It is another episode you DO NOT want to miss!</p>
<p>In closing, comments are always welcomed and can be added by clicking on the “COMMENTS” link below.</p>
<p>Also, don’t forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!</p>
<p></p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=evr0M"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=evr0M" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=Ob6ZM"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=Ob6ZM" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=siSBm"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=siSBm" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=CmlmM"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=CmlmM" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=AaVsm"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=AaVsm" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=Iqw1M"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=Iqw1M" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=mW8OM"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=mW8OM" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=qmBLm"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=qmBLm" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=hyp0M"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=hyp0M" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~4/409890380" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.chirostraighttalk.com/2008/10/02/x-ray-discount-barriers/feed/</wfw:commentRss>
			
<itunes:duration>36:30</itunes:duration>
		<itunes:subtitle>In this podcast, joinnbsp;AMCnbsp;President, Tom Owen III, andnbsp;AMCnbsp;Vice-president, Dr. Todd Osborne, as they expose the barriers that limit doctors from utilizing discounted marketing.

Some of the ...</itunes:subtitle>
		<itunes:summary>In this podcast, joinnbsp;AMCnbsp;President, Tom Owen III, andnbsp;AMCnbsp;Vice-president, Dr. Todd Osborne, as they expose the barriers that limit doctors from utilizing discounted marketing.

Some of the topics addressed include but are not limited to the following:



1. How discounted x-rays tear down the barrier for a new patient to walk through your doors.
2. The reason why more prospects will respond to discounted marketing.
3. The reason why discounted services do not produce a financial loss when the right office procedures are utilized.
4. What the true conflict is with doctors in regards to discounted services.

As an added bonus, listen to a roundtable discussion withnbsp;Dr. Matt Sweat, the son of Dr. Roy Sweat, Founder, Pioneer and Developer of the Atlas Orthogonal Chiropractic Program. It is another episode you DO NOT want to miss!

In closing,nbsp;comments are always welcomed and can be added by clicking on the ldquo;COMMENTSrdquo; link below.

Also,nbsp;donrsquo;t forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!

</itunes:summary>
		<itunes:keywords>Popular,Podcasts,,Roundtable,Discussions</itunes:keywords>
		<itunes:author>ChiroStraightTalk.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~5/409890381/Episode-6-X-Ray-Discount-Barriers.mp3" fileSize="43801173" type="audio/mpeg" /><feedburner:origLink>http://www.chirostraighttalk.com/2008/10/02/x-ray-discount-barriers/</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~5/409890381/Episode-6-X-Ray-Discount-Barriers.mp3" length="43801173" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.chirostraighttalk.com/podpress_trac/feed/49/0/Episode-6-X-Ray-Discount-Barriers.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Staff Development</title>
		<link>http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~3/395368034/</link>
		<comments>http://www.chirostraighttalk.com/2008/09/17/staff-development/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 16:58:13 +0000</pubDate>
		<dc:creator>drmac</dc:creator>
		
		<category><![CDATA[Popular Podcasts]]></category>

		<category><![CDATA[Roundtable Discussions]]></category>

		<category><![CDATA[Staff Development]]></category>

		<guid isPermaLink="false">http://www.chirostraighttalk.com/?p=47</guid>
		<description><![CDATA[Join AMC President, Tom Owen III, and AMC Vice-president, Dr. Todd Osborne, as they elaborate on the importance of staff development.
Some of the topics addressed include but are not limited to the following:

1. The importance of hiring, training and motivating staff.
2. Why training staff is important to your practice and business.
3. Why leading your staff must begin with developing [...]]]></description>
			<content:encoded><![CDATA[<p>Join <a href="http://www.amcfamily.com/" target="_blank">AMC</a> President, Tom Owen III, and <a href="http://www.amcfamily.com/" target="_blank">AMC</a> Vice-president, Dr. Todd Osborne, as they elaborate on the importance of staff development.</p>
<p>Some of the topics addressed include but are not limited to the following:</p>
<p><span id="more-47"></span></p>
<p>1. The importance of hiring, training and motivating staff.<br />
2. Why training staff is important to your practice and business.<br />
3. Why leading your staff must begin with developing them first.<br />
4. Why you must be a master of the system within your practice to effectively train your staff.</p>
<p>As Tom states, running a business is like putting together a 10,000 piece jigsaw puzzle. If you&#8217;re missing a few pieces, the picture isn&#8217;t complete. It is those pieces that ultimately produce success in business. But, when lacking, they are the pieces that customers typically notice the most.</p>
<p>As an added bonus, listen to the continuation of a roundtable discussion with <a href="http://www.sweatinstitute.com/content/home.php" target="_blank">Dr. Roy Sweat</a>, the Founder, Pioneer and Developer of the Atlas Orthogonal Chiropractic Program. It is another episode you DO NOT want to miss!</p>
<p>In closing, comments are always welcomed and can be added by clicking on the &#8220;COMMENTS&#8221; link below.</p>
<p>Also, don&#8217;t forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=WrDBL"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=WrDBL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=f3utL"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=f3utL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=SxRel"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=SxRel" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=EXklL"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=EXklL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=1zOYl"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=1zOYl" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=jcYLL"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=jcYLL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=dj5IL"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=dj5IL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=qNtHl"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=qNtHl" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=l5AoL"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=l5AoL" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~4/395368034" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.chirostraighttalk.com/2008/09/17/staff-development/feed/</wfw:commentRss>
			
<itunes:duration>44:13</itunes:duration>
		<itunes:subtitle>Joinnbsp;AMCnbsp;President, Tom Owen III, andnbsp;AMCnbsp;Vice-president, Dr. Todd Osborne, as they elaborate on the importance of staff development.

Some of the topics addressed include but are not ...</itunes:subtitle>
		<itunes:summary>Joinnbsp;AMCnbsp;President, Tom Owen III, andnbsp;AMCnbsp;Vice-president, Dr. Todd Osborne, as they elaborate on the importance of staff development.

Some of the topics addressed include but are not limited to the following:



1. The importance of hiring, training and motivating staff.
2. Why training staff is important to your practice and business.
3. Why leading your staff must begin with developing them first.
4. Why you must be a master of the system within your practice to effectively train your staff.

As Tom states, running a business is like putting together a 10,000 piece jigsaw puzzle. If you're missing a few pieces, the picture isn't complete. It is those pieces that ultimately produce success in business. But, when lacking, they are the pieces that customers typically notice the most.

As an added bonus, listen to the continuation of a roundtable discussion withnbsp;Dr. Roy Sweat,nbsp;the Founder, Pioneer and Developer of the Atlas Orthogonal Chiropractic Program. It is another episode you DO NOT want to miss!

In closing,nbsp;comments are always welcomed and can be added by clicking on the "COMMENTS" link below.

Also,nbsp;don't forget to spread the word about this podcast to other colleagues within our great profession. The subscription is FREE!</itunes:summary>
		<itunes:keywords>Popular,Podcasts,,Roundtable,Discussions</itunes:keywords>
		<itunes:author>ChiroStraightTalk.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~5/395368035/Episode-5-Staff-Development.mp3" fileSize="53053658" type="audio/mpeg" /><feedburner:origLink>http://www.chirostraighttalk.com/2008/09/17/staff-development/</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~5/395368035/Episode-5-Staff-Development.mp3" length="53053658" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.chirostraighttalk.com/podpress_trac/feed/47/0/Episode-5-Staff-Development.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Value of Time</title>
		<link>http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~3/379908149/</link>
		<comments>http://www.chirostraighttalk.com/2008/08/31/value-of-time/#comments</comments>
		<pubDate>Sun, 31 Aug 2008 20:44:33 +0000</pubDate>
		<dc:creator>drmac</dc:creator>
		
		<category><![CDATA[Popular Podcasts]]></category>

		<category><![CDATA[Roundtable Discussions]]></category>

		<category><![CDATA[Value of Time]]></category>

		<guid isPermaLink="false">http://www.chirostraighttalk.com/?p=46</guid>
		<description><![CDATA[Join AMC President, Tom Owen III, and AMC Vice-president, Dr. Todd Osborne, as they discuss the value of time within your practice.
Here are just a few of the important questions addressed in this episode:

1. How do you value your time?
2. What is your time worth?
3. What happens when the efficiency of your office breaks down?
If [...]]]></description>
			<content:encoded><![CDATA[<p>Join <a href="http://www.amcfamily.com" target="_blank">AMC</a> President, Tom Owen III, and <a href="http://www.amcfamily.com" target="_blank">AMC</a> Vice-president, Dr. Todd Osborne, as they discuss the value of time within your practice.</p>
<p>Here are just a few of the important questions addressed in this episode:</p>
<p><span id="more-46"></span></p>
<p>1. How do you value your time?</p>
<p>2. What is your time worth?</p>
<p>3. What happens when the efficiency of your office breaks down?</p>
<p>If you can figure out the value of your time, then you can make your time worth the value.</p>
<p>As an added bonus, listen to a roundtable discussion with <a href="http://www.sweatinstitute.com/content/home.php" target="_blank">Dr. Roy Sweat</a>, the Founder, Pioneer and Developer of the Atlas Orthogonal Chiropractic Program. It is an episode you DO NOT want to miss!</p>
<p>In closing, remember, comments are always welcomed and your subscription is always FREE!</p>
<p></p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=sYMVO"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=sYMVO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=P6ZBO"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=P6ZBO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=4vkHo"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=4vkHo" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=puAgO"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=puAgO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=NKByo"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=NKByo" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=z3SsO"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=z3SsO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=DXR9O"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=DXR9O" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=zZ2Ho"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=zZ2Ho" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?a=jBmXO"><img src="http://feeds.feedburner.com/~f/chirostraighttalk/IWJd?i=jBmXO" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~4/379908149" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.chirostraighttalk.com/2008/08/31/value-of-time/feed/</wfw:commentRss>
			
<itunes:duration>41:16</itunes:duration>
		<itunes:subtitle>Join AMC President, Tom Owen III, and AMC Vice-president, Dr. Todd Osborne, as they discuss the value of time within your practice.

Here are just a ...</itunes:subtitle>
		<itunes:summary>Join AMC President, Tom Owen III, and AMC Vice-president, Dr. Todd Osborne, as they discuss the value of time within your practice.

Here are just a few of the important questions addressed in this episode:



1. How do you value your time?

2. What is your time worth?

3. What happens when the efficiency of your office breaks down?

If you can figure out the value of your time, then you can make your time worth the value.

As an added bonus, listen to a roundtable discussion with Dr. Roy Sweat,nbsp;the Founder, Pioneer and Developer of the Atlas Orthogonal Chiropractic Program. It is an episode you DO NOT want to miss!

In closing, remember, comments are always welcomed and your subscription is always FREE!

</itunes:summary>
		<itunes:keywords>Popular,Podcasts,,Roundtable,Discussions</itunes:keywords>
		<itunes:author>ChiroStraightTalk.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~5/379908150/Episode-4-Value-Of-Time.mp3" fileSize="49520366" type="audio/mpeg" /><feedburner:origLink>http://www.chirostraighttalk.com/2008/08/31/value-of-time/</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~5/379908150/Episode-4-Value-Of-Time.mp3" length="49520366" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.chirostraighttalk.com/podpress_trac/feed/46/0/Episode-4-Value-Of-Time.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Pain vs. Condition</title>
		<link>http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~3/370562729/</link>
		<comments>http://www.chirostraighttalk.com/2008/08/20/pain-vs-condition/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 03:31:38 +0000</pubDate>
		<dc:creator>drmac</dc:creator>
		
		<category><![CDATA[Popular Podcasts]]></category>

		<category><![CDATA[Roundtable Discussions]]></category>

		<category><![CDATA[condition]]></category>

		<category><![CDATA[pain]]></category>

		<category><![CDATA[philosophy]]></category>

		<guid isPermaLink="false">http://www.chirostraighttalk.com/?p=44</guid>
		<description><![CDATA[In this podcast, Tom Owen and Dr. Todd Osborne examine the state of our profession and how the lack of a strong chiropractic philosophy has spiralled the profession into the failing pain management model.

Regain passion and purpose as a chiropractor by discovering what it will take to practice successfully into the future. Listen as you [...]]]></description>
			<content:encoded><![CDATA[<p>In this podcast, Tom Owen and Dr. Todd Osborne examine the state of our profession and how the lack of a strong chiropractic philosophy has spiralled the profession into the failing pain management model.</p>
<p><span id="more-44"></span></p>
<p>Regain passion and purpose as a chiropractor by discovering what it will take to practice successfully into the future. Listen as you learn that it doesn&#8217;t consist of the latest gimmick, the latest technique or some faddish marketing strategy.</p>
<p>As an added bonus, the continuation of a roundtable discussion with Dr. Kerry Johnson of Apple Valley, Minnesota is included.</p>
<p>Comments are welcomed! Leave your comment by clicking on the &#8220;Comments&#8221; section at the end of this post.</p>
<p>Also, don&#8217;t forget to tell your friends and colleagues about this FREE podcast.</p>
<p></p>
<div class="feedflare">
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<itunes:duration>43:23</itunes:duration>
		<itunes:subtitle>In this podcast, Tom Owen and Dr. Todd Osborne examine the state of our profession and how the lack of a strong chiropractic philosophy has ...</itunes:subtitle>
		<itunes:summary>In this podcast, Tom Owen and Dr. Todd Osborne examine the state of our profession and how the lack of a strong chiropractic philosophy has spiralled the profession into the failing pain management model.



Regain passion and purpose as a chiropractor by discovering what it will take to practice successfully into the future. Listen as you learn that it doesn't consist of the latest gimmick, the latest technique or some faddish marketing strategy.

As an added bonus, the continuation of a roundtable discussion with Dr. Kerry Johnson of Apple Valley, Minnesota is included.

Comments are welcomed! Leave your comment by clicking on the "Comments" section at the end of this post.

Also, don't forget to tell your friends and colleagues about this FREE podcast.

</itunes:summary>
		<itunes:keywords>Popular,Podcasts,,Roundtable,Discussions</itunes:keywords>
		<itunes:author>ChiroStraightTalk.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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		<item>
		<title>Two Techniques</title>
		<link>http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~3/354739184/</link>
		<comments>http://www.chirostraighttalk.com/2008/08/03/two-techniques/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 03:23:15 +0000</pubDate>
		<dc:creator>drmac</dc:creator>
		
		<category><![CDATA[Popular Podcasts]]></category>

		<category><![CDATA[Roundtable Discussions]]></category>

		<category><![CDATA[Business Details]]></category>

		<guid isPermaLink="false">http://www.chirostraighttalk.com/?p=37</guid>
		<description><![CDATA[Join the minds of Tom Owen, AMC President, and Dr. Todd Osborne, AMC Vice-president, as they differentiate between the two techniques of a successful chiropractic practice. Also, as an added BONUS, listen in on the continuation of a roundtable discussion with Dr. Kerry Johnson of Apple Valley, Minnesota.
]]></description>
			<content:encoded><![CDATA[<p>Join the minds of Tom Owen, <a href="http://amcfamily.com" target="_blank">AMC</a> President, and Dr. Todd Osborne, <a href="http://amcfamily.com" target="_blank">AMC</a> Vice-president, as they differentiate between the two techniques of a successful chiropractic practice. Also, as an added BONUS, listen in on the continuation of a roundtable discussion with Dr. Kerry Johnson of Apple Valley, Minnesota.</p>
<div class="feedflare">
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<itunes:duration>38:02</itunes:duration>
		<itunes:subtitle>Join the minds of Tom Owen, AMC President, and Dr. Todd Osborne, AMC Vice-president, as they differentiate between the two techniques of a successful chiropractic ...</itunes:subtitle>
		<itunes:summary>Join the minds of Tom Owen, AMC President, and Dr. Todd Osborne, AMC Vice-president, as they differentiate between the two techniques of a successful chiropractic practice. Also, as an added BONUS, listen in on the continuation of a roundtable discussion with Dr. Kerry Johnson of Apple Valley, Minnesota.</itunes:summary>
		<itunes:keywords>Popular,Podcasts,,Roundtable,Discussions</itunes:keywords>
		<itunes:author>ChiroStraightTalk.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~5/354932460/Episode_2_Two_Techniques.mp3" fileSize="45637654" type="audio/mpeg" /><feedburner:origLink>http://www.chirostraighttalk.com/2008/08/03/two-techniques/</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~5/354932460/Episode_2_Two_Techniques.mp3" length="45637654" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.chirostraighttalk.com/podpress_trac/feed/37/0/Episode_2_Two_Techniques.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>ChiroStraightTalk.com is Now on Apple’s™ iTunes™</title>
		<link>http://feeds.feedburner.com/~r/chirostraighttalk/IWJd/~3/353904039/</link>
		<comments>http://www.chirostraighttalk.com/2008/08/02/chirostraighttalkcom-is-now-on-apples-itunes/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 16:29:31 +0000</pubDate>
		<dc:creator>drmac</dc:creator>
		
		<category><![CDATA[Popular Posts]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[iTunes]]></category>

		<guid isPermaLink="false">http://www.chirostraighttalk.com/?p=11</guid>
		<description><![CDATA[We are pleased to announce that ChiroStraightTalk.com is now available via Apple&#8217;s™ iTunes™ software.
To take advantage of each episode, simply download and install the latest iTunes software from Apple. Next, search for our podcast through the &#8220;Search&#8221; field within the iTunes Store and subscribe by clicking the &#8220;SUBSCRIBE&#8221; button.
Once subscribed, iTunes will automatically download the [...]]]></description>
			<content:encoded><![CDATA[<p>We are pleased to announce that ChiroStraightTalk.com is now available via Apple&#8217;s™ <a href="http://www.apple.com/itunes/download/" target="_blank">iTunes™ software</a>.</p>
<p>To take advantage of each episode, simply download and install the latest iTunes software from <a href="http://www.apple.com/itunes/download/" target="_blank">Apple</a>. Next, search for our podcast through the &#8220;Search&#8221; field within the iTunes Store and subscribe by clicking the &#8220;SUBSCRIBE&#8221; button.</p>
<p>Once subscribed, iTunes will automatically download the newest episode each time you use the software. And, the best part is if you own an iPod or other mp3 player, you can easily sync each episode to your media player for complete portability.</p>
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	<media:credit role="author">ChiroStraightTalk.com</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Straight Talk about the Art, Business, Philosophy and Science of Chiropractic</media:description></channel>
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